WHAT WE DO

Create a mix of consistent weekly content formats and high-quality storytelling content to build relatability, excitement, and anticipation around each tour stop. Execution: Developed 4 recurring weekly content formats (TikTok pranks, fan comments, dilemmas, behind-the-scenes) Directed and edited showreel + location videos for every tour stop (e.g., Utrecht, Hengelo, Groningen) Creator & videoteam on-site for each clubtour show to deliver same-day stories and next-day recap Results: Avg. 200k+ views per TikTok per week Increased positive sentiment in comments by 60% Over 15% spike in ticket sales after content drops per city

Develop a brand-first event rollout focused on exclusivity, aesthetic storytelling, and community building through pre-registration and collabs. Execution: Created the visual concept "Unlock the Night" for pre-reg campaign Partnerships with El Tony Mate & Get Hears for brand collabs Delivered tailored content day after event with emphasis on crowd and atmosphere Crafted email flows and landing pages for NY & AMS Results: Over 2,000 pre-registrations for Amsterdam event 83% ticket sell-out within first week 60% of attendees came through social organic + email campaigns

Show the family feeling and high-end music curation of PIV through human-centered video content and interactive formats. Execution: Conceptualised and shot "DJ Dilemmas" interview series (20 creators involved) Compiled dynamic ADE aftermovie showing community energy Ran paid ads & influencer posts around pre-sale launch Results: 5 sold-out shows during ADE 10,000+ event attendees total 1.3M organic impressions across reels and recap videos

Position Yazzmin as a new-school international female DJ with a unique story and wellness-focused brand. Strategy:Build a 360-degree presence for Dubai launch: press pack, branded content, performance videos, and lifestyle storytelling. Execution: Weekly brand updates & behind-the-scenes via 'Yazzmin Unfiltered' Storytelling videos with Get Hears + El Tony Mate Created pitch deck + PR plan for clubs & media in Dubai Results: Secured 5 bookings within 2 months 350% increase in followers during Dubai campaign 3 brand collabs locked in during launch phase